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2022 06 01 100401

The forest industry is hugely important to both the national economy and our ecosystem’s biodiversity. The question is: how can we help the forest to thrive while we also utilise its resources? At the world’s leading forestry fair, Elmia Wood in Jönköping on 2 – 4 June, this topic will be discussed by top industry professionals and representatives from Sweden’s political parties and industries.

The forest industry plays a huge role in the economy but it works on a very long timeline – it will be a full 50 or 60 years before decisions made now will influence developments!

Today’s highly topical question is: how can we make the forest industry more sustainable and innovative? Thriving forests are necessary for the climate and biodiversity. While we must take care to conserve a healthy and vital forest, we also depend on the resources it gives us.

One key issue is how we can ensure that our forests are as healthy as possible and thrive in the long term. Some people say we need to fell a larger proportion of the forest than we do now in order to get the optimal return, while others argue that we need a standing forest to bind carbon dioxide. As a result, many forest owners are unsure how to best manage their forests.

The forest industry is an important and extremely long-term industry. Not only does the forest give us raw materials for paper and wood products, but the resulting waste also supplies renewable energy. In recent years, society’s dependence on the ecosystem has been the object of increasing attention both in Sweden and abroad. The forest provides many ecosystem services that are of great importance to our future well-being.

The issue of the forest’s own well-being is just as topical in Europe as a whole. The EU has a new forest strategy to increase the amount of forest on the continent. The aim is to guarantee that Europe’s forest industry is managed in a sustainable way.

We need to take into consideration expected climate changes, which will probably lead to more extreme weather conditions, such as storms, torrential rain, and extreme heat and cold. How can future forest owners care for their forests so that they can meet the challenges resulting from these climate changes?

At Elmia Wood in Jönköping topics such as these will be discussed by leading industry professionals and representatives from politics and industry. The focus will be on how the work to create a more innovative and sustainable forest industry should proceed.

The fair’s entire programme is available at elmiawood.se/wood – where we will also broadcast live during the fair days from 2 to 4 June.

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On 2–4 June it’s finally time again for Elmia Wood – the world’s leading forestry fair held every four years in the beautiful forest of Bratteborg south of Jönköping.

One major innovation at this year’s fair is a meeting place called Let’s Talk, which will offer interesting discussions about forests and forestry – a subject that has perhaps never been more topical than it is today. The speakers will include Sweden’s Minister for Rural Affairs Anna-Caren Sätherberg, the leader of Sweden’s Moderate Party Ulf Kristersson, and the leader of Sweden’s Centre Party Annie Lööf. They will debate how we can achieve an innovative and sustainable forest industry. Other exciting politicians and guests will also take the stage to be challenged by an equally engaged audience and an enthusiastic moderator.

The Elmia Wood forestry fair was last held in 2017. This year the demand among exhibitors to showcase their companies and new products is greater than ever. More new exhibitors will join longstanding ones, including Malwa, Mus-Max, Husqvarna, Terri, Kranman, Trejon and Andreas Stihl.

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Lars Strandell, product specialist at Husqvarna, is eagerly looking forward to the fair:

“Elmia Wood is a great opportunity to showcase our innovations and products both to active professionals in the industry and to those who are just joining it. We’ll be manning our stations at the fair with our specialists, who will give visitors the opportunity to ask questions and comment on our products.”

Another exhibitor is Malwa, which believes that the industry’s attention will be focused on this fair:

“People are really eager to get out and meet face to face again, and for that it’s hard to imagine a better meeting place than Elmia Wood,” says Mikael Herzberg of Malwa. “We’re expecting a great atmosphere and many enjoyable encounters and conversations with customers, suppliers, industry professionals and the media.”
He continues: “We’re in an expansive export phase and are hoping for a lot of international interest. We’re also seeing a growing interest in smaller machines and we are expecting a lot of great discussions – about forest management in general and thinning in particular. We’re bringing our entire product range of harvesters, forwarders and combo machines, and we’ll be out in the forest doing lots of live demos. We will also be exhibiting the world’s first electric-powered combination harvester/forwarder.”

Tickets for the fair are now available at www.elmia.se/wood

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On 2–4 June 2022 the world’s leading forestry fair, Elmia Wood, will again be held south of Jönköping. Elmia is looking forward to welcoming exhibitors and visitors from many parts of Europe to experience the event, which will focus on innovative and sustainable forestry methods for the future.

The location is once again the fantastic and versatile forest at Bratteborg south of Jönköping. Elmia Wood is a comprehensive fair and meeting place for forest owners, contractors, administrators and everyone else interested in the forest. Visitors can see the latest products, discover innovations and new knowledge, and create opportunities for new business deals.

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“We are facing complex challenges involving forest damage and bark beetles plus an increased need for felling, while at the same time many people are promoting standing timber as a carbon sink. One result is that many forest owners today are left wondering how they should manage their forests in the future,” explains Elmia’s Anders Roman.

“Recently there has been a strong debate over the value of the forest and how it should be managed and cared for, and we can clearly see that all the various forest stakeholders need a meeting place,” he adds. “That’s why we’re also hosting on-stage discussions and panel debates.” The topics will include the EU’s taxonomy, the climate, biodiversity and fossil-free forest management. A moderator and various guests will hold on-stage debates in front of an audience interested visitors.

“We’re working intensively with the fair right now and are really looking forward to hosting Elmia Wood 2022, which will bring the products and know-how together in one place,” Anders Roman concludes.

Tickets will go on sale shortly at the Elmia Wood website.

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2017 06 13 101432

The world’s largest forestry fair was bigger than ever this year both in terms of area and number of exhibitors. Many visitors were drawn to Elmia Wood to see new forestry products and services and to learn about new high-tech solutions and expertise in the forest south of Jönköping, Sweden.

“This has been a terrific fair,” said Edna Keane, CEO of Treemetrics, Ireland. “We’ve made contact with high-tech companies we didn’t know existed and met potential partners and customers from around the world.”

A total of 555 exhibitors from 28 countries were on the spot at Bratteborg to present their new products during four intensive days to visitors from six of the world’s continents. Many exhibitors participated in the fair’s new section, Load & Transport, with its theme of logistics and timber handling, which attracted many visitors.

Another visitor magnet was the fair’s new Drone Zone section, where conferences and live testing demonstrated the usability of drones in forestry applications.

“There’s been a lot of people and a lot of business done in the Drone Zone,” said Urban Wahlberg, CEO of Wabema and coordinator of the exhibitors there. “I estimate that two-thirds of our visitors came from outside Sweden.”

Unique premieres

Many of the world-leading suppliers gave unique premieres of their new forest machines.

“The number of international visitors has been greater than usual,” commented Tobias Johansson, the new CEO of Rottne, whose premieres included its new harvester, the Rottne H8D. “Our distributors in our export markets have met their customers here. We’ve also received enquiries from countries where we are not represented.”

“We’ve had many visitors,” said Carl-Johan Thell, sales rep for Liebherr in Sweden. “Our main target group is industrial customers, and they’re here. We operate in an international market, and at our stand international visitors clearly dominated. In that way Elmia Wood is a good match for what we want to achieve at a trade fair.”

“We’ve had an excellent stream of visitors to our stand,” said Daniel Persson Nyström of ExTe Fabriks AB. “Our main market is hauliers. A predominant proportion of visitors to our stand came from abroad and there’s been a lot of interest in our products.”

“Better than Google”

Visitors to the fair were also very satisfied with its large offering of new products and services.

“A fantastic fair,” commented Jan van der Sijde from South Africa. “I’ve been here for two days and it’s better than Google. Elmia Wood gives an overview of what’s available for the international forest industry.”

“Impressive to have a forestry fair in the middle of the forest,” said Naganori Kiyaoji from Japan. “We don’t have anything like this in Japan. There’s a lot to learn here and a lot to take home.”

The weather created some challenges for visitors, exhibitors and organisers alike.

“We’re pleased that an incredible number of people came to our stand. The rain just scared away people who aren’t in the industry. Our new products met with great interest,” said Dieter Reinisch, head of information at John Deere Forestry.

“We’re pleased that our new expanded fair was received so well,” concluded Jakob Hirsmark, exhibition manager of Elmia Wood. “The exhibitors’ demonstrations, the fair’s seminar programme, and the shows and competitions attracted large crowds. The fact that our exhibitors presented so many exciting world premieres bodes well for the future development of forestry. This industry is not standing still."

Elmia Wood 2017 in figures:

– 555 exhibitors from 28 countries, of which 200 were here for the first time

– 85,000 sq.m. of stand space

– 7 km. forest trail

– Sweden’s largest fair by area

– 131,000 sq.m. of demo area where forest machines were shown in operation

– 143 large-scale forest machines along the fair’s large-scale trail

– More than 200 accredited journalists from 24 countries

– Total number of unique visitors: 41 834

Some voices from Elmia Wood 2017:

“This is the first time we’re exhibiting at Elmia Wood. One of our goals when we came here was to make contact with other companies that develop chains. In that respect we’ve had masses of ideas and new opportunities. We’ve also been surprised by the breadth of the fair – it has everything here and the visitors come from around the world. This will lead to new and exciting joint ventures for us. We will definitely be back again!”

Faruk Uslo and Mehmet Barim, SDL Chains, Turkey

“I’m a faithful Elmia Wood visitor and am here as a forest owner. I’m mainly interested in the small-scale trail and my purchases include a new petrol can. I’m also considering a new brushcutter because I like to do some work myself in the forest.”

Curt Engström, Värmland, Sweden.

“As soon as we started up a chainsaw, rows of people crowded into our stand. It’s great fun to get questions from the public and this has been a fantastic display window for our sport and our team. And our national team loggers were able to train in competition-like conditions before an audience.”

Nicklas Bergqvist, team leader, Swedish National Logging Team

“I’ve met an incredible number of visitors from Australia here at the fair. I’m made many new business contacts and will definitely be back.”

Nick Reynish, Forestry Connect, international representative for Elmia Wood in Australia.

“Our goal at the fair was to convey our brand to a broader target group. With the location we’ve had here and the stream of visitors through our stand, I can already say now that this goal has been met. Working at the stand has been really fun, with positive encounters with knowledgeable and interesting visitors. And the very high proportion of international visitors has been a bonus.”

Martin Lindén, Country Manager, Lännen Tractors, Sweden

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